Austin, TX. – For the sixth consecutive year, Austin based Crossroads Events presents the Mexican American Experience two day concert showcase, making a return to the Emma S. Barrientos Mexican American Cultural Center (ESB-MACC) on the north shores of Lady Bird Lake in the Capital city. On Wednesday, March 16th and Thursday, March 17th, this city with a diverse population will enjoy a sample of Texas music – by Texas artists. The cultural event is cited as “a real contribution to our community” by Gavin Lance Garcia, Editor and Publisher of Todo Austin print journal.
This year, Crossroads Events will present outstanding Austin residents and Texas based artists who represent a segment of young singer/songwriters and musicians who are making their mark on a genre of music with origins to the 19th century that is a result of a mixture of cultures from Mexico, Texas and German, Polish, and Czech immigrants. Every generation that continues to explore and perform this genre of music has added their own style, based on their current or past influences and it is reflected in their music.
The music made by these artists is an example of the identity and culture of Mexican Americans. Crossroads Events provides a showcase of these artists for individuals and families to enjoy these rhythms, along with the culture and food, during Austin’s Spring Break week as part of an educational and informative experience at the ESB-MACC. The Mexican American Experience is collaboration with the ESB-MACC and the City of Austin.
David Farias – Tejano Music Awards: Album of the Year – Conjunto (2013) for Back On Track by Los Hermanos Farias released in 2012. Farias is the former leader and vocalist/accordion player for Tropa F.
Yayo Castillo y Rumores – Founded by brothers Yayo, Arturo and Ignacio Castillo several decades ago in Austin, they remain popular and in demand with their recordings and performances. Young new talent has been added.
A –T Boyz – Austin Music Awards – 2010 › Best Performing Bands (Indie – Top 10) – Founded as Alma Tejana by Francisco “Paco” Rodriguez and his three sons Raphael, Fernando and Paquito (recently deceased), the band has evolved to become A-T Boyz. The band writes and records their music, and performs locally and internationally.
Tejano Highway 281 – Tejano Music Awards: Best New Group of the Year (2012 winners)
AJ Castillo – Tejano Music Awards: Best New Male Artist (2010 winner); Top 5 Nominee for Male Vocalist of the Year (2015), Entertainer of the Year (2013 and 2015) and Album of the Year – Tejano for Sin Limites (2015)
Angel Gonzalez y Vimana – Tejano Music Awards: Top 5 Nominee for Best New Male Artist (2013 and 2014); also performs Freestyle
Lucky Joe – Tejano Music Awards: Best New Artist – Male (2014 winner). He is singer/songwriter and accordion player.
Monica Saldivar, Austin Tejano Music Coalition (ATMC) Tejano Idol: first place winner (2015)
Music begins at 6:00pm on both days, with the grounds open to the public at 5:00pm for partaking of the open air event in the Zocalo area of the cultural center along Lady Bird Lake. No ice chests are allowed at the event and established Austin based businesses will be onsite with food and beverages available for purchase. Local non-profit and community organizations will be on site to provide information.
Parking is by permit only at the ESB-MACC during this event. A shuttle service is available from Martin Middle School (1601 Haskell St.) and Fiesta Gardens (2101 Jesse E Segovia St.) at no cost for MAE attendees. Use of the Capital Metro service and bicycles are encouraged as well during this Spring Break event. Attendees are encouraged to take lawn chairs while enjoying live music during Spring Break.
The event anticipates continuing to reach a broad and diverse audience, based on the prior success of attendance by citizens, as well as tourists who seek the wide variety of entertainment this city has to offer. According to the ESB-MACC staff, the first Mexican American Experience had the highest attendance—at least 3,000 people per night—of any event of its kind ever held at the venue. The 2013 concert again exceeded attendance expectations.