AVICII HEADLINES MIAMI’S ULTRA 3/29
TRUE BOASTS MOST STREAMED SONG IN HISTORY WITH “WAKE ME UP” – WHICH HIT #1 IN 84 COUNTRIES, 10 MILLION SINGLE SALES AND OVER 500 MILLION VIDEO VIEWS
(Los Angeles, CA – March 24, 2014) Grammy nominated DJ/Producer Avicii has releasedTRUE (AVICII BY AVICII), the groundbreaking remix album of his mega-successful debutTRUE (PRMD/Island Records). This is Avicii at his best, remixing his own album, and giving it new thought and texture since its acclaimed release last year.
TRUE boasts “Wake Me Up,” which was just named the most streamed song in history, and follow up hit single “Hey Brother.” The new “Hey Brother” video (Live from the iconic Hollywood Bowl) is premiering today on Vevo http://vevo.ly/jnAAtT and is also a new, remixed (by Avicii) version of the hit track.
TRUE confirmed Avicii‘s status as one of music’s true global stars. Fusing charging dance rhythms with folk-esque riffs and vocals, as well as displaying a stunning adeptness for melody, his is a sound that has galvanized charts across the world.
Now, fresh for 2014, Avicii has offered up an entirely re-contextualized version of TRUE that delivers the album in a new, uniquely exciting light. Each rework by Avicii sees him toy with his own original tracks in an innovative format that showcases not only craftsmanship but a remarkable willingness to experiment and explore.
Avicii heads to Miami during Winter Music Conference & Ultra for the launch of the Avicii Hotel at SLS South Beach and the Avicii Store at Wings. The Avicii Hotel spans a five day series of performances and event programming Friday, March 26st through Sunday, March 30th. In a first, Avicii plays Ushuaia at the Avicii Hotel on March 27 (hydebeach.com). The Avicii Store at Wings (Collins & Lincoln Avenues) is open March 24- March 30. Avicii has made history two years running at Ultra, and on Saturday night is a headline performer again this year.
Showcasing a multitude of dance floor styles is thus at the forefront of what makes this such an exciting body of music. The harmonic, big room charm of “Wake Me Up,” which works a rolling, bass-heavy twist on the original is a bold contrast to the synth-rich, disco-inspired rework of “You Make Me” but one that defines Avicii‘s prodigious musical outlook. A recurring theme throughout the remix album, further exemplified by the juxtaposition of storming, club-ready edit of “Hey Brother” with a a brilliantly left-field, down-tempo remix of “Shame On Me,” TRUE (AVICII BY AVICII) is a conceptual masterstroke. Fresh and exciting, it manages to retain the personality of TRUE, whilst simultaneously extending the appeal of what madeTRUE such a groundbreaking debut album.
Avicii broke out with his international mega-hit “Le7els”which conquered club charts worldwide, garnered over 83 million YouTube views and sold over 4 million singles; and“Silhouettes,” which netted over 40 million views. 24-year old Avicii leads the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He is the face of Denim and Supply Ralph Lauren which has been a true creative partnership between Avicii and the brand. Avicii and manager Ash Pournouri have donated over $2.5 million to hunger initiatives through their House for Hunger charity.